TY  - BOOK
AU  - Davis,John A.
TI  - Measuring marketing: 110+ key metrics every marketer needs 
SN  - 9781118153741
AV  - HF 5415 .D298 2013
PY  - 2013///
CY  - Singapore
PB  - Wiley
KW  - Marketing
KW  - Evaluation
KW  - Marketing research
N1  - Includes index; Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics
ER  -