TY  - BOOK
AU  - Young,Laurie
TI  - The marketer's handbook: reassessing marketing techniques for modern business 
SN  - 9780470746875 (hardback)
AV  - HF 5415 .Y74 2011
U1  - 658.8 
PY  - 2011///
CY  - Chichester, West Sussex, U.K
PB  - Wiley
KW  - Marketing
KW  - BUSINESS & ECONOMICS / Sales & Selling
KW  - bisacsh
N1  - Includes bibliographical references and index
N2  - "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
ER  -