TY  - BOOK
AU  - Hulbert,James M.
AU  - Capon,Noel
AU  - Piercy,Nigel
TI  - Total integrated marketing: breaking the bounds of the function 
SN  - 0684848678
AV  - HF 5415 .H865 2003
U1  - 658.8 
PY  - 2003///
CY  - New York
PB  - Free Press
KW  - Marketing
KW  - Management
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/simon051/2002045586.html
UR  - http://www.loc.gov/catdir/description/simon052/2002045586.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/2002045586-s.html
ER  -