TY  - BOOK
AU  - Guillén,Mauro F.
AU  - García-Canal,Esteban
TI  - Emerging markets rule: growth strategies of the new global giants 
SN  - 9780071798112 (alk. paper)
AV  - HC 59.7 .G823 2013
U1  - 658.4/012091724 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Lean manufacturing
KW  - Strategic planning
KW  - Developing countries
KW  - Economic conditions
N1  - Includes bibliographical references and index; Introduction: a permanent revolution -- Execute, strategize, then execute again -- Cater to the niches -- Scale to win -- Embrace chaos -- Acquire smart -- Expand with abandon -- No sacred cows! -- Take action!; Business Administration
ER  -