TY  - BOOK
AU  - Johnson,Gerry
AU  - Whittington,Richard
AU  - Scholes,Kevan
TI  - Fundamentals of strategy
SN  - 9780273757252 (pbk.)
AV  - HD 30.28 .J6495 2012
U1  - 658.4/012 
PY  - 2012///
CY  - Harlow, England, New York
PB  - Financial Times /Prentice Hall
KW  - Business planning
KW  - Strategic planning
KW  - Case studies
N1  - Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Appendix : evaluating strategies
ER  -