TY  - BOOK
AU  - Arens,William F.
AU  - Michael F.Weigold
AU  - Arens,Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 0071318380
AV  - HF 5821 .Ar74 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Previous eds:  c2011, 2009 & 2008; "This International Student Edition is for use outside U. S."--Cover; Business Administration
ER  -