TY  - BOOK
AU  - Gutierrez,Ben Paul B.
AU  - Echanis,Erlinda S.
TI  - Cases on marketing management in the Philippine setting
SN  - 9715423671
AV  - HF 5415.13 .C37 2005
PY  - 2002///
CY  - Quezon City, Philippines
PB  - University of the Philippine Press
KW  - Marketing
KW  - Philippines
KW  - Management.
KW  - Management
KW  - Case studies
N1  - Business Administration
ER  -