00809cam a2200265 i 450000100090000000300050000900500170001400800410003101000170007202000180008902000150010702000250012202000220014704000230016904200080019205000220020024500810022226000440030330000300034750000510037752100280042865000340045670000240049070000290051416782854SISC20170125154513.0110517s2011    cau      b    001 0 eng    a  2011929935  a9780761948568  a0761948562  a9780761948575 (pbk.)  a0761948570 (pbk.)  aDLCbengcDLCerda  apcc00aHD 59b.P783 201100aPublic Relations :ba managerial perspective /cDanny Moss, Barbara DeSanto.  aLos Angeles :bSAGE Publication,c2011.  axvii, 494 pages ;c24 cm.  aIncludes bibliographical references and index.  aBusiness Administration 0aPublic relationsxManagement.1 aMoss, Danny.d1954-1 aDeSanto, Barbara.d1950-