Business marketing management
B2B
Hutt, Michael D.
creator
Speh, Thomas W.
text
bibliography
at
Australia
Mason, OH
South-Western, Cengage Learning
c2013
2013
11th ed.
monographic
eng
xxx, 428 pages : illustrations ; 27 cm.
Business Administration
Michael D. Hutt, Thomas W. Speh.
Includes bibliographical references and indexes.
Industrial marketing
Management
Case studies
HF 5415.13 .H976b 2013
9781133189572
2011944035
DLC
111122
20141106160301.0
SSB026169