TY  - BOOK
AU  - McDonald,Malcolm
AU  - Mouncey,Peter
TI  - Marketing accountability: a new metrics model to measure marketing effectiveness 
SN  - 9780749462635 (pbk.)
AV  - HF 5415.13 .M369159 2011
U1  - 658.80072 
PY  - 2011///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
N1  - Includes bibliographical references and index; Business Administration
ER  -