TY  - BOOK
AU  - Posner, Harriet.
TI  - Marketing fashion
SN  - 9781856697231
AV  - HD 9940.A2 .P843 2011
PY  - 2011///
CY  - London
PB  - Laurence King
KW  - Fashion merchandising.
KW  - Clothing trade
KW  - Fashion
N1  - Includes index; Business Administration
N2  - 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry
ER  -