TY  - BOOK
TI  - International review of management and marketing
SN  - 2146-4405
PY  - 2014///
PB  - IRMM
KW  - Journal
KW  - Marketing Management
KW  - Review
N1  - Electronic text
UR  - http://www.econjournals.com/index.php/irmm
ER  -