TY  - BOOK
TI  - International journal of research in marketing
PY  - 2014///
PB  - Elsevier B.V.
KW  - Journal
KW  - Marketing Management
N1  - Electronic text
UR  - http://www.journals.elsevier.com/international-journal-of-research-in-marketing/open-access-articles/
ER  -