TY - BOOK AU - Vogelaar,Rijn TI - The superpromoter: the power of enthusiasm SN - 9780230285095 (alk. paper) AV - HF 5415.55 .V64 2011 U1 - 658.8 PY - 2011/// CY - Houndmills, Basingstoke, Hampshire, New York PB - Palgrave Macmillan KW - Relationship marketing KW - Customer relations KW - Management KW - Enthusiasm N1 - Includes bibliographical references and index ER -