TY  - BOOK
AU  - Rogers, David L.
TI  - The network is your customer: five strategies to thrive in a digital world 
AV  - HD 69.S8 .R646 2010
PY  - 2013///
CY  - New Haven, Conn. ; London
PB  - Yale University Press
KW  - Business networks
KW  - Social networks
KW  - Digital media
KW  - Social aspects
KW  - Economic aspects
KW  - Strategic planning
N1  - Includes bibliographical references and index
N2  - Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization
ER  -