five strategies to thrive in a digital world Rogers, David L. creator text xxu New Haven, Conn. ; London Yale University Press c2013 monographic eng

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xx, 312 pages ; illustrations ; 23 cm. Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization. David L. Rogers. Includes bibliographical references and index. Business networks Social networks Digital media Social aspects Digital media Economic aspects Strategic planning HD 69.S8 .R646 2010 140903 20140903173811.0