TY  - BOOK
AU  - Begole,James
TI  - Ubiquitous computing for business: find new markets, create better businesses, and reach customers around the world 24-7-365 
SN  - 9780137064434 (hardback : alk. paper)
AV  - HF 5415 .B4238 2011
U1  - 658.8 
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Marketing
KW  - Globalization
N1  - Includes bibliographical references and index; Introduction : reading the waves -- Background and capabilities of ubiquitous computing -- Profound technologies -- Harmless if used as directed -- Still stupid after all these years -- Missing ingredients -- Business opportunities -- Making choices -- The soft sell: personalized marketing -- Breaking out of the supply chain gang -- Discontinuous connections -- Coordination -- Clear sailing -- Ubiquitous business
ER  -