TY  - BOOK
AU  - Melewar, T. C.
AU  - Gupta, Suraksha
TI  - Strategic international marketing: an advanced perspective 
SN  - 9780230580244
AV  - HF 1416  .St84 2012
PY  - 2012///
CY  - Houndmills, Basingstoke, Hampshire ; New York
PB  - Palgrave Macmillan
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index; BSBA
N2  - Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field
ER  -