TY  - BOOK
AU  - McCreadie, Karen
TI  - Low-budget marketing for rookies
SN  - 9780462099576
AV  - HF 5415 .M478 2009
PY  - 2009///
CY  - London, UK
PB  - Marshall Cavendish Business
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
KW  - Costs
N1  - "From rookie to expert in a week"--Cover. Includes index; BSBA
ER  -