00622nam a2200193 a 450000500170000000800410001702000180005805000240007610000210010024500560012126000540017730000290023144000160026050000620027652100090033865000140034765000460036165000210040720140310183623.0120907s19uu    xx            00    eng d  a9780462099576  aHF 5415b.M478 2009  aMcCreadie, Karen  aLow-budget marketing for rookies /cKaren McCreadie  aLondon, UK :bMarshall Cavendish Business,c2009.  a176 p. :bill. ;c24 cm.  aFor rookies  a"From rookie to expert in a week"--Cover. Includes index.  aBSBA  aMarketing  aMarketingxManagementxCost effectiveness  aMarketingxCosts