TY  - BOOK
AU  - Guenzi, Paolo.
AU  - Geiger, Susi.
TI  - Sales management: a multinational perspective 
SN  - 9780230245952
AV  - HF 5438.4  .Sa22715 2011
PY  - 2011///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Sales management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -