TY  - BOOK
AU  - Blythe, Jim
TI  - Key concepts in Marketing
SN  - 9781847874993
AV  - HF 5415 .B4852 2009
PY  - 2009///
CY  - Los Angeles, Calif
PB  - London Sage Publications
KW  - Marketing
N1  - Includes bibliographical references and index; BSBA
N2  - Introduces and examines the key issues, methods, models and debates that define the field of marketing today
ER  -