TY - BOOK AU - Blythe, Jim TI - 100 great marketing ideas: from leading companies around the world SN - 9780462099422 AV - HF 5718.22 .B661 2009 PY - 2009/// CY - London, UK PB - Marshall Cavendish Business KW - Marketing KW - Miscellanea N1 - BSBA ER -