TY  - BOOK
AU  - Masterson, Rosalind
AU  - Pickton, David.
TI  - Marketing: an introduction 
SN  - 9781849205719
AV  - HF 5415  .M3345 2010
PY  - 2010///
CY  - London ; Thousand Oaks, CA
PB  - SAGE
KW  - Marketing
N1  - Includes bibliographical references and index; BSBA
ER  -