TY  - BOOK
AU  - Baron, Steve
AU  - Conway, A. (Anthony)
AU  - Warnaby, Gary
TI  - Relationship marketing: a consumer experience approach 
SN  - 9781412931212
AV  - HF 5415.55 .B375 2010
PY  - 2010///
CY  - Los Angeles, CA
PB  - Sage
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references and index; BSBA
N2  - The relationship between a market and a consumer is complex. Far from simply being an exchange of services, there is an often complex transaction of feeling, meaning and experience. This book explores the factors of relationship marketing in its contemporary context
ER  -