TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, E. Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9780071221108
AV  - HF 5415.13 .P426 2011
PY  - 2011///
CY  - New York
PB  - McGraw Hill  Irwin
KW  - Basic marketing
KW  - Marketing strategy
KW  - Approach
N1  - Includes index; BSBA
ER  -