TY  - BOOK
AU  - Belz, Andrea
TI  - The McGraw Hill 36 hour course product development: product development 
SN  - 9780071743877
AV  - HF 5415.153 .B45 2011
PY  - 2011///
CY  - New York
PB  - McGraw Hill
KW  - New  products
KW  - Product management
N1  - Includes bibliographical references and index; BSBA
ER  -