TY - BOOK AU - Roth, Carol TI - The entrepreneur equation: evaluating the realities, risks, and rewards of having your own business SN - 9781936661862 AV - HB 615 .R68 2012 PY - 2012/// CY - Texas, United States PB - BenBella Books, Inc KW - Entrepreneurship KW - New business enterprises KW - Management KW - Small business N1 - Includes bibliographical references and index; BSBA ER -