TY  - BOOK
AU  - Peter, Paul J.
AU  - Donnelly, James H.
TI  - Marketing management: knowledge and skills 
SN  - 9780071221122
AV  - HF 5415.13  .P387 2011
PY  - 2011///
CY  - New York, United States
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
ER  -