TY  - BOOK
AU  - Wood, Marian Burk
TI  - The Marketing plan handbook.
SN  - 9780137053506
AV  - HF 5415.13 .W66 2011
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
N1  - Includes index; BSBA
ER  -