TY  - BOOK
AU  - Lavin, Franklin L.
AU  - Cohan, Peter S.
TI  - Export now: five keys to entering new markets 
SN  - 9780470828168
AV  - HF 1416 .L412 2011
PY  - 2011///
CY  - Singapore
PB  - Wiley (Asia)
KW  - Exports
KW  - Export marketing
KW  - Business enterprises
KW  - Case studies
N1  - Includes index; BSBA
ER  -