TY  - BOOK
AU  - Campbell, David J.
AU  - Edgar, David.
AU  - Stonehouse, George.
TI  - Business strategy: an introduction 
SN  - 9780230218581
AV  - HD 30.28 .C356 2011
PY  - 2011///
CY  - Houndsmills, Basingstoke, Hampshire ; New York
PB  - Palgrave Macmillan
KW  - Business planning
KW  - Strategic planning
N1  - Includes glossary and index
N2  - "Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"-- Provided by publisher
ER  -