TY  - BOOK
AU  - Walker, Orville C., Jr.
AU  - Mullins, John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780071263917
AV  - HF 5415.13  .W245 2008
PY  - 2008///
CY  - Boston, MA
PB  - McGraw Hill
KW  - Marketing management
N1  - Includes Index; BSBA
ER  -