TY  - BOOK
AU  - Brinckeroff, Peter C.
TI  - Mission based marketing: positioning your not for profit in an increasingly competitive world. 
SN  - 9780470602188
AV  - HF 5415 .B667 2010
PY  - 2010///
CY  - New Jersey
PB  - John Wiley & Sons, Inc
KW  - nonprofit organizations
KW  - Marketing
N1  - Includes index; BSBA
ER  -