TY  - BOOK
AU  - Bateson, John E. G.
AU  - Hoffman, K. Douglas
TI  - Services marketing
SN  - 9780538476454
AV  - HD 9980.5  .B329 2008
PY  - 2008///
CY  - Australia
PB  - South Western Cengage Learning
KW  - Service marketing
KW  - Marketing
N1  - BSBA
ER  -