TY  - BOOK
AU  - Goodman, Linda
AU  - Helin, Michelle
TI  - Why customers really buy: uncovering the emotional triggers that drive sales. 
SN  - 139781601630414
AV  - HF 5415 .G66 2009
PY  - 2009///
CY  - Franklin Lakes, NJ
PB  - Career Press
KW  - Consumer behavior
KW  - Marketing
KW  - Psychology aspects
N1  - Includes index
ER  -