TY  - BOOK
AU  - Aaker, David A.
TI  - Brand relevance: making competitors irrelevant 
SN  - 9780470613580
AV  - HD 69.B7 .Aa21535 2011
PY  - 2011///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes index
ER  -