TY  - BOOK
AU  - Crawford, Merle
AU  - Di Benedetto, Anthony
TI  - New products management
SN  - 978-007-128923-8
AV  - HF 5415.153  .C856 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Product management
KW  - Diffusion of innovations
ER  -