TY  - BOOK
AU  - Varnali, Kaan.
AU  - Toker, Aysegul.
AU  - Yilmaz, Cengiz.
TI  - Mobile marketing: fundamentals and strategy 
SN  - 9780071743020
AV  - HF 5415.1265 .V367 2011
PY  - 2011///
CY  - New York
PB  - McGraw Hill
KW  - Telemarketing
N1  - Includes glossary and index
ER  -