TY  - BOOK
AU  - Hooley, Graham J.
AU  - Piercy, Nigel F.
AU  - Nicoulaud, Brigitte
TI  - Marketing strategy and competitive positioning.
SN  - 9789810697488
AV  - HF 5415.127  .H66 2010
PY  - 2010///
CY  - Jurong, Singapore
PB  - Pearson Education
KW  - Target marketing
KW  - Marketing management
N1  - Includes index; BSBA
ER  -