TY  - BOOK
AU  - Duncan, Tom.
TI  - Principles of advertising & IMC
SN  - 0072537744
AV  - HF 5415.13 .D846 2005
PY  - 2005///
CY  - Boston
PB  - McGrawHill
KW  - Brand name products
KW  - Marketing
KW  - Management
N1  - MC
ER  -