TY  - BOOK
AU  - Shimp, Terence
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324665314
AV  - HF 5823 .Sh556 2010
PY  - 2010///
CY  - Australia
PB  - Cengage Learning
KW  - Communication in marketing
KW  - Advertising
N1  - MC
ER  -