TY  - BOOK
AU  - Clow, Kenneth
AU  - Donald Baack
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780138157371
AV  - HF 5415.123 .C58 2010
PY  - 2010///
CY  - New York
PB  - Pearson education
KW  - Communicating marketing
KW  - Advertising
N1  - MC
ER  -