TY  - BOOK
AU  - Sissors, Jack
AU  - Roger B. Baron
TI  - Advertising media planning
SN  - 9780071703123
AV  - HF 5826.5 .Si57 2010
PY  - 2010///
CY  - New York
PB  - McGrwaHill
KW  - Advertising media planning
N1  - MC
ER  -