TY  - BOOK
AU  - Ries, Al
AU  - Laura Ries
TI  - War in board the room: why left-brain management and right -brain marketing don't see eye-to-eye and what to do about it 
SN  - 9780061669194
AV  - HF 5415 .R443 2009
PY  - 2009///
CY  - New York
PB  - Collins Business
KW  - Marketing-Psychological aspects
KW  - Management-Psychological aspects
N1  - BSBA
ER  -