00590nam a2200169 a 450000500170000000800410001702000180005805000240007610000130010024501370011326000410025030000300029152100090032165000370033065000380036770000150040520140310183516.0110105s19uu    xx            00    eng d  a9780061669194  aHF 5415b.R443 2009  aRies, Al  aWar in board the room:bwhy left-brain management and right -brain marketing don't see eye-to-eye and what to do about it /cAl Ries  aNew York :bCollins Business,c2009.  a272 p. :bill. ;c22 cm.   aBSBA  aMarketing-Psychological aspects.  aManagement-Psychological aspects.  aLaura Ries