TY  - BOOK
AU  - Pike, Steven.
TI  - Destination marketing: an integrated marketing communication approach 
SN  - 9780750686495
AV  - G 155.A1  .P635 2008
PY  - 2008///
CY  - Boston
PB  - Elsevier
KW  - Tourism-marketing
N1  - Includes bibliographical references and index
ER  -