TY  - BOOK
AU  - Strauss, Ralf E.
TI  - Marketing planning by design: systematic planning for successful marketing strategy
SN  - 9780470721674
AV  - HF 5415.13 .St8789 2008
PY  - 2008///
CY  - England
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - BSBA
ER  -