TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C.
TI  - Marketing management: a strategic decission-making approach 
SN  - 007126776
AV  - HF 5415.13 .M352324 2010
PY  - 2010///
CY  - Boston
PB  - McGrawHill
KW  - Marketing
KW  - Management- strategic approach
N1  - BSBA
ER  -