TY  - BOOK
AU  - McDonald, Malcolm
AU  - Mouncey, Peter
TI  - Marketing accountability: how to measure marketing effectiveness 
SN  - 9780749453862
AV  - HF5415.13 .M369159 2009
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
N1  - BSBA
ER  -